Adidas collaborates on new shoes that double as Berlin transit passes

Berlin’s main public transport company Berliner
Verkehrsbetriebe (BVG) has collaborated with Adidas on limited
edition sneakers that double as annual transit passes.

The new Adidas EQT Support 93/Berlin feature a transit pass
embedded into the shoes toungues that are styled in a likeness
to the BVG annual pass. The shoe also features a camouflage
pattern that is seen on the city’s train seats.

Petra Reetz of the BVG, who spoke to the Guardian, was not sure about the
collaboration at first, but sees it as a creative way to get
more people to use the public transport system:

“The motivation behind the collaboration is really to get young
people on to public transport… I said, ‘We are a public
transport system, not Michael Jordan’… But in a big city like
Berlin, the quality of life and quality of the air are
important. We wanted to tell young people public transport is
cool – you don’t need to buy a car.”

Hundreds of people, not just sneaker-heads, apparently camped
out at the Berlin shoe store Overkill for multiple days in
order to get their hands on the new collaboration. A major draw
might have been the price of the shoes. The shoes cost €180,
but the annual BVG pass costs €728.

Find our more on the new Adidas trainers here

Harrison is Mixmag’s East Coast Editor. Follow him on
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