The Weeknd Drops H&M Following Racist Ad Controversy

The Weeknd has announced this morning that he will no longer be
working with H&M following their deeply offensive ad. The
Swedish fast-fashion retailer came under fire on Monday
(January 8) for putting a black child in a hoodie with the
words “COOLEST MONKEY IN THE JUNGLE” on the front of the

The Weeknd tweeted “woke up this morning shocked and
embarrassed by this photo. i’m deeply offended and will not be
working with @hm anymore…”

Apparently, H&M’s apology wasn’t sincere enough for The
Weeknd when they wrote “This image has now been removed from
all H&M channels and we apologize to anyone this may have
offended,” said H&M spokeswoman Anna Eriksson.

Check out the reactions below: